BJORN LANEN ALWAYS HAD AN EYE FOR THE UNIQUE. TWELVE YEARS AGO, HIS KEEN SENSE LED HIM TO START COLLECTING RICK OWENS' RARE, AVANT-GARDE CREATIONS. INITIALLY, IT WAS JUST A HOBBY, A WAY TO APPRECIATE ARTISTRY AND DESIGN. HOWEVER, AS THE YEARS PASSED, HIS COLLECTION GREW IN BOTH SIZE AND SIGNIFICANCE, WITH EACH PIECE TELLING A STORY.
AS HIS COLLECTION EXPANDED, IT OUTGREW HIS HOME. BJORN RENTED ADDITIONAL SPACE TO HOUSE HIS ASSORTMENT OF RICK OWENS PIECES, TURNING IT INTO A SANCTUARY FOR HIS PASSION. REALIZING HE HAD MORE THAN HE COULD EVER WEAR, BJORN BEGAN SELLING ITEMS HE NO LONGER USED. TO HIS SURPRISE, HE FOUND A THRIVING MARKET FOR THESE RARE PIECES, AND WHAT STARTED AS A WAY TO MAKE ROOM FOR NEW ADDITIONS QUICKLY EVOLVED INTO A BUSINESS.
THIS SUCCESS SPARKED AN IDEA: WHY NOT OPEN A STORE? BJORN ENVISIONED A PLACE WHERE HE COULD NOT ONLY SELL THESE EXTRAORDINARY PIECES BUT ALSO SHARE HIS PRIVATE COLLECTION WITH THE WORLD. THUS, HIS STORE WAS BORN. IT WASN'T JUST A SHOP; IT WAS A GALLERY, A TRIBUTE TO RICK OWENS' INGENUITY. EACH PIECE WAS DISPLAYED WITH CARE, AVAILABLE FOR PURCHASE OR RENT. BJORN'S GOAL WAS TO MAKE THESE RARE CREATIONS ACCESSIBLE, ALLOWING OTHERS TO APPRECIATE THEIR BEAUTY AND UNIQUENESS.
BJORN'S JOURNEY FROM COLLECTOR TO CURATOR IS A TESTAMENT TO HIS PASSION AND VISION. HIS STORE, FILLED WITH THE RAREST RICK OWENS PIECES, INVITES FASHION ENTHUSIASTS TO EXPERIENCE THE ARTISTRY THAT CAPTIVATED HIM FOR SO MANY YEARS. IT HAS BECOME A BEACON FOR THOSE SEEKING ONE-OF-A-KIND PIECES AND A PLACE TO BE PART OF SOMETHING TRULY SPECIAL.