Mission
An idea was born.
- What if..... instead of buying clothing to collect dust, people could rent them? Not just any people, but everyone: from the everyday person wanting to try something new, to influencers needing fresh looks without the burden of buying.
With this idea in mind, Bjorn launched his mission - a service where people can rent high-quality, stylish clothing without the commitment of buying.
Its more than just convenience, it is about sustainability, renting clothes means fewer garments were produced and discarded, reducing the fashion industry's impact on the planet.
The Full Story
Rent
Bjorn's private collection, a treasure trove of Rick Owens' creations spanning from his earliest groundbreaking designs to his latest visionary pieces, has grown into something truly extraordinary. With each new acquisition, the collection becomes more remarkable, and it feels almost selfish to keep such rare and iconic garments tucked away. This is why I've decided to open the doors and share these pieces with the world. Whether it's for a special event, a high-fashion photoshoot, or simply to experience the thrill of becoming a Rick Owens model for a day, this collection is now available to those who appreciate the artistry and craftsmanship of one of fashion's most influential designers!
Vision
Bjorn had a vision. He loves fashion - how it can transform a person, how it transformed him, tell a story, or make a statement. But there was one thing he couldnt ignore: the wastefulness of it all. Every season, people buy new clothes, wear once or twice, only to bury them in the back of their closets or discard them completely. Fashion is fast, harming both the environment and people's wallets.
And so, here it is, the start of a new community
- One where fashion is accessible, sustainable, and endlessly exciting. All because one person dared to rethink what fashion means.
